Familiar to many Finnish orienteers and runners, VJ was founded in 1981 when the development of a new type of orienteering shoe began in Orivesi, a town with a strong tradition in shoe and boot manufacturing.Familiar to many Finnish orienteers and runners, VJ was founded in 1981 when the development of a new type of orienteering shoe began in Orivesi, a town with a strong tradition in shoe and boot manufacturing.