Scandinavian Outdoor

”In a world where tough and resistant sooften means rigid and boring, FUBUKIrepresents an off-piste path for those whoconfidently carve their own tracks onwinter’s blank canvas.” - Photographer Matthew Tufts”In a world where tough and resistant sooften means rigid and boring, FUBUKIrepresents an off-piste path for those whoconfidently carve their own tracks onwinter’s blank canvas.” - Photographer Matthew Tufts

Fubuki is a brand born in Japan and founded by Swedes. Fubuki translates as snowstorm, and the main design principle for the brand’s boots was that winter boots don’t have to be as heavy and boring as they usually are.